Who Am I?

Chad Wiebesick – a really nice guyHi, my name is Chad Wiebesick. By day, I'm an Internet marketer whose work and contributions have earned industry recognition and awards. By night, I'm a technology lover, hi-fi enthusiast, and business news junkie. Please visit my   About Me page to get acquainted.

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My name is Chad Wiebesick and you've come to the right place. I blog about Internet marketing, advertising, technology, business and politics. Occasionally other stuff pops into my head and I blog about that, too. Visit my About Me page to read more about me professionally and personally. If you're a colleague, industry peer, or potential employer, please visit my LinkedIn profile to view my professional accomplishments.

Thanks for dropping by! Take your time, look around, and feel free to leave a note in my guest book.

Entries in Internet marketing (2)

Thursday
Feb102011

Five Tips in Choosing a Perfect Domain Name

DateThursday, February 10, 2011

For most of our assignments at PWB Marketing Communications, a domain name is already part of the equation. Sometimes, however, we get a project where we have the chance to invent a domain name for a website, blog, or a new product launch. The problem with coming up with a domain name isn’t the registration process. It’s fairly inexpensive and straightforward to purchase one. The challenge really is coming up with a domain that is memorable and appropriate for your business and brand.

Domain names play a key role in online (and offline) visibility and popularity. A few things to consider: Avoid hypens, shorter is better, make it easy to spell, stick with “.com” extensions, and use a domain name generator. Read our five tips in choosing a perfect domain name. 

AuthorChad Wiebesick | Comment12 Comments |
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Tuesday
Sep072010

Three Unbelievable Ways Internet Marketing Has Been Used By The Military

DateTuesday, September 7, 2010

 

A couple years ago the Navy took a black eye for advertising on gay Web sites. Gays are not allowed to serve in the Navy if they are open about their sexual orientation. Campbell-Ewald, the Navy's advertising agency responsible for the campaign, quickly came under fire. Apparently the agency was not aware that Glee.com (a well-known social networking site for gay and lesbians individuals) was added to the campaign by a network provider. Subsequently, the Navy promptly put their account up for review. Ultimately Campbell-Ewald was able to keep the business.

The U.S. Navy used social media to connect proud Moms of enlisted soldiers with anxious Moms who are apprehensive about having their sons and daughters join the Navy. The effort was conceived by Campbell-Ewald and launched into NAVYforMoms.com - a social networking site that allows frank discussion between loved ones of Navy members. The site won an Effie Award for it's effectiveness in delivering results. Effie Awards are given to marketing campaigns that have proven to drive results.

The Army has a Facebook-like social media site called milBook. It's a social networking tool for Army personnel that allows them to share news, photos, and comments with fellow soldiers. The site is hosted securely behind a firewall, so Army soldiers can discuss sensitive information without civilians reading it. MilBook was launched in late 2009.

AuthorChad Wiebesick | Comment5 Comments |
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