How Would You Rebrand Detroit?

If there were ever a city in recent American history with as much discussion about its dramatic demise, it would be Detroit. The news is sobering:  A staggering three out of ten Detroit residents are unemployed  – the worst in the nation among big-city populations. Three out of four freshmen do not graduate high school. And since 2007, houses have been cheaper than cars.

Fortunately, a number of organizations are improving the situation. The Detroit Economic Growth Corporation and the Downtown Detroit Partnership, for instance, are two non-profit organizations whose mission is to make Detroit a better place.

One unexpected organization making a difference, in particular, is the largest magazine publisher in the U.S. – Time, Inc. I discuss what Time is doing in my Concentrate article.